Being manhandled into taxis, accused of being a fire hazard, treated like a child when you’ve got a PhD and told to clean your ears out are just some examples of the frustrating and inappropriate behaviour that disabled customers, employees and service users continue to experience. But if silly behaviour is the problem, then could laughter be the solution?
Business should be investing in this area because they’re going to get a return. Businesses don’t engage with this subject for reasons to do with charitable giving or altruism. The investment pays back because you’re accessing talent. You’re enhancing productivity, you’re producing products and services that more people want and more people are able to use.